PB & Co.

20 Jun

Last time I was in New York I came across this place.

It’s a cafe that specializes in Peanut Butter.

Apparently I caused a little but of a stir.

They serve sandwiches like a school lunch, with chips and carrot sticks. I sampled the “lunchbox special” (classic peanut butter and grape jelly) and a Fluffer Nutter shake.

I recommend the shake.

And for those of you not into peanut butter they also have tuna and bologna as well.

78 Responses to “PB & Co.”

  1. Spooky June 20, 2010 at 12:05 pm #

    I saw something about his place on the Travel Channel (or it may have been Food Network). It looked like a neat place to go. I think you can order their peanut butter online.

  2. Shannon June 20, 2010 at 12:08 pm #

    OMG I buy their peanut butter at the grocery store all the time. I didn’t know they had restaurants.

  3. F. Dans June 20, 2010 at 12:13 pm #

    As long as it’s not Charlie’s invisible butter… I tried that one, wasn’t very tasty.

    What’s the shake made of?

  4. Debbie M. June 20, 2010 at 12:17 pm #

    Very cool, Jorge! Thanks for posting. I just checked out their web site ilovepeanutbutter.com where they have a store and recipes. I think I’ll try them out.

  5. Lea June 20, 2010 at 12:22 pm #

    OK–so I’ll have to google a Fluffer Nutter shake, but it sounds wicked!
    Peanut Butter is the cosmic element ;x)
    Umm…OK…now I am hungry…

  6. Christine June 20, 2010 at 12:37 pm #

    Dude. Heaven, on earth!

  7. scott topic June 20, 2010 at 12:39 pm #

    i’ve been wanting to check that place out the next time i’m in NYC! it sounds like my kind of place, and i only have heard good things from people who have gone there..

  8. Irish Girl June 20, 2010 at 12:41 pm #

    I love peanut butter, too. I keep meaning to buy some crunchy PB, though, and I always forget.

    My favorite snack is dipping an almond Hershey bar into Jif PB. Yeah, I know, it’s weird, but I think it actually tastes better than a Reese’s. 🙂

    And, um, Jorge? “Caused a stir”? Ya think? Everyone’s in LOST withdrawal. Hurley off the island eating peanut butter in NYC? Why on EARTH would that cause a stir?! Hellooo?


    • Heather June 20, 2010 at 2:15 pm #

      Sweet Mother of all that is Holy, I need to go get a Hershey with Almonds bar & some Jif. 🙂

      • Irish Girl June 20, 2010 at 4:12 pm #

        Heeheeheehee…I’m corrupting the masses, one convert at a time.

  9. Stephanie June 20, 2010 at 12:43 pm #

    What a great sounding restaurant. Now if they would just serve it to you on those divided lunchroom trays, they would really give a retro feel! Next time I’m in NYC, I’ll give it a try.

    Have a great weekend!

  10. Maria June 20, 2010 at 12:56 pm #

    My husband took me there for lunch on our honeymoon. We ordered a couple of Elvis sammies and had a great time!!

    If you’re in NY for a while longer (or you go back), one place we’ce checked out a few times is the Roxy Deli. Yeah it’s just off times square so it’s a bit tourist-y but they’ve got the hugest sammiches I’ve EVER seen. $25 will buy you a sammich that probably 2 people could eat… half a head of lettuce, probably 2 pounds of roast beef, etc. The caricatures on the wall are fun to look at too! And they give you this big bowl of slaw and these great pickles with it… definitely worth checking out, even to say you’ve had a $25 sammich.

    I can’t imagine how crazy/fun/annoying/flattering/exhausting it must be to cause a stir wherever you go. I guess people just really like your work and think you’re cool! 🙂

  11. Katie June 20, 2010 at 1:00 pm #

    That’s cool! I love peanut butter. 🙂

  12. Jessica June 20, 2010 at 1:09 pm #

    Holy crap – a shake made with FLUFF!?!?!?

  13. Jessica June 20, 2010 at 1:11 pm #


  14. mrcelofan June 20, 2010 at 1:22 pm #

    Aquí conocemos la crema de cacahuete, aunque es muchísimo más popular la crema de avellana ( a mí me encanta ).

    Un saludo.

  15. Jennette June 20, 2010 at 1:25 pm #

    Yes! I endorse that place. Yum. The shakes with peanut butter are quite nice.

  16. Julie from NY June 20, 2010 at 1:29 pm #

    Oooohh, you should’ve tried their chocolate peanut butter (they’ll send it to you). Just spread it on fruit or make a cupcake filling out of it or put it on a toasted brioche…I gotta stop. The Elvis is also awesome, especially with the bacon.

    If you’re into desserty stuff, go to Max Brenner, Chocolate by the Bald Man. There’s one at Union Square/Broadway and one on 2nd Ave in the East Village. Then go to Toy Tokyo off of St. Mark’s on 2nd (walk east on St. Marks, right on 2nd, you’ll see a sign on your right before the end of the block). WAY too much fun. You’ll find those tiny plastic models of Japanese food, pretty much every Happy Meal toy ever released, stuff like “My Little Cthulu” (my son’s favorite), and various and sundry examples of fabulous ridiculousness. How I love my city!

    • Antonia June 21, 2010 at 11:00 am #

      Dude Choclate by the Baldman is the shizz. Love that place.

      • Julie from NY June 21, 2010 at 3:24 pm #

        Definitely worth the trip, especially if you’re, uh, “mellow.”

  17. Sariel June 20, 2010 at 1:30 pm #

    Yummie. Today I prepared my scramble eggs with a little of Peanut Butter. Very fluffy.

  18. Sariel June 20, 2010 at 1:31 pm #

    En Chile le llamamos “Mantequilla de maní”.

  19. Eddie M June 20, 2010 at 1:37 pm #

    I really appreciate the updates. I always loved Lost, but I never realized how much I would miss it until it was gone. I was on vacation during the finale event and only got to see the final episode. I missed out on the pre-show and post-show stuff. Anyone know where I can watch this stuff? I’m really suffering from Lost withdrawal. I find myself desperately searching for anything new/current about lost. Jorge, your posts help ease the cravings. Thanks. I’m so heart broken, I can’t go back and watch any of the episodes yet. I know it sounds strange, but I feel like I’m grieving/mourning the deaths of my Losties. In a way, reading your posts is like getting a few more minutes with a loved one who has passed. Thank you and I look forward to hearing more about your adventures, Lost anecdotes, and your future products.
    All My Best,

  20. KB June 20, 2010 at 2:09 pm #

    That sounds amazing.

  21. Heather June 20, 2010 at 2:13 pm #

    I can’t tell if the lady in the black sundress in the first photo is terrified or in awe of you. Looks like a great place, though!

    Oh, & I recommend peanut butter on french toast. It gets nice & warm & melty. Mmm…..

  22. Pedro June 20, 2010 at 2:50 pm #

    mmmmmmmm mantequilla de cacahuete, que rico! por aqui no se ve mucho, a mi me encanta.

    Un abrazo.

  23. Tammy June 20, 2010 at 2:52 pm #

    So how much does a Lunchbox type meal go for in NY?
    Also, do you get to choose your bread?
    The shake sounds delish!

  24. becca June 20, 2010 at 2:52 pm #

    …but do they cut off the crusts?!

  25. Christine June 20, 2010 at 2:53 pm #

    OMG i loved that place when i lived in NYC; it was a few blocks from my apartment. It’s one of the things i miss about NYC (one of the few things i miss, that is). i recommend the Elvis, sans bacon. i was so happy when i found it; i was super homesick and just wanted comfort food… you can’t get more comfort food than peanut butter. Two big thumbs up!

  26. yellowdog granny June 20, 2010 at 2:55 pm #

    in my family peanut butter is crunchy.smooth peanut butter is for sissies..i think i’d like that place..nothing beats a pb&j…unless you put bananas on it.

  27. Sarah June 20, 2010 at 3:18 pm #

    They make AWESOME peanut butter. Maple and chocolate and whatnot.

  28. Judy Workman June 20, 2010 at 3:32 pm #

    One of my kids eats a Pb and marshmallow fluff every single day for school lunch. Once in a while he’ll break out and want a turkey sandwich. This sounds like a fun place, I hope they like having you visit.

    I swear, Dom will have people talking to him about he and Claire eating peanut butter for the next 50 years.

  29. elina June 20, 2010 at 4:20 pm #

    Hola jorgee! que rico se ve todo eso!!. Me encanta como relatas las cosas jeje me gusto eso de que probocaste que la gente se junte para verte 🙂 Sos un genio! Vi en las fotos a tu novia, no sabia que habia salido en lost en un episodio, Hacen una hermosa pareja ! sigan asíi !! Exitos a ámbos!
    Saludos desde Argentina!!!

  30. Pat June 20, 2010 at 4:22 pm #

    I just want to say that I am glad you are still blogging. I love reading this and check it every day! Missing LOST.

  31. cheryl June 20, 2010 at 4:40 pm #

    That sounds awesome. There’s a place similar to that in Cleveland called Melt and they pretty much serve only variations of grilled cheese. It is amazing.

  32. Derek June 20, 2010 at 4:52 pm #

    Claire Littleton should go there.

    • Sariel June 21, 2010 at 10:03 am #

      Hahahaha!!! I agree.

  33. Juju June 20, 2010 at 5:14 pm #

    Oh yum! I would LOVE this.

  34. Owen June 20, 2010 at 5:14 pm #

    That couple in the top photo are cracking me up. She really looks like she’s going, “Ohmygod, is that the guy from Lost over there?!” (Of course, if she’s a friend of yours, there’s my foot in my mouth. Not as tasty as peanut butter…)

    The Peanut Butter store thanks you, no doubt.

  35. Damon DiRisio June 20, 2010 at 5:22 pm #

    That’s awesome man. Cool looking place too.

    Later bro.

  36. robyn June 20, 2010 at 6:05 pm #

    I saw this place featured on some tv show, maybe Sandwich in Paradise on the travel channel. They have their own peanut butter that is carried at a lot of stores. I bought some banana peanut butter at a Harry and David.

  37. equeyaya June 20, 2010 at 6:13 pm #

    Did they have Charlie’s special Dharma peanut butter?

    I think I would get pretty stirred up if I ran into you in NYC, too. I’ll be in Brooklyn July 12… 🙂

  38. jackson June 20, 2010 at 6:48 pm #

    I think I’d like a fluffer Nutter shake . . . a lot!

  39. Kim June 20, 2010 at 6:50 pm #

    I saw that place once on the Food Network!

    Why does the lady in the black dress in the first photo seemed frightened?

    Missing “Lost” like crazy! It’s going to be so wrong with January/February rolls around and “Lost” doesn’t roll with it. Dude.

  40. devonellington June 20, 2010 at 7:26 pm #

    If I went to a cafe that specialized in peanut butter, I don’t think I’d ever see anything else in town — unless it was a cafe specialing in chocolate! 😉

  41. pamelalovescharlie June 20, 2010 at 8:14 pm #

    YUM!!! Peanut butter…nothing goes better with chocolate! Peanut butter pie, ice cream, on toast, crackers, cookies and candy…I’m so glad I’m not allergic to to peanut butter, I LOVE it…there is always a jar of Jif in our cupboard. My daughter dips Oreo cookies in it 🙂

    • JustMeInOrangeCounty June 22, 2010 at 12:01 pm #

      Note to self: Next time at store, pick up Oreos and Jif…. my elevated cholesterol be damned!!

      pamelalovescharlie – Not sure if I should thank you or curse you! 🙂

  42. pamelalovescharlie June 20, 2010 at 8:25 pm #

    Oops…almost forgot…does it make you nervous when everyone gawks like that? 🙂 although I can’t say that I wouldn’t if I saw my favorite TV guy (Jorge) in person, but those people looked a little (twilight zone) scary to me…like they were about to “get” you

  43. Katie June 20, 2010 at 8:34 pm #

    Peanut butter is love – Spread some!

  44. Heather June 20, 2010 at 10:12 pm #

    What a cool place! I love peanut butter! Must have been a pleasant surprise for the people to see you there!

  45. Becca June 20, 2010 at 10:23 pm #

    I hope that lunch didn’t cost more than $2.95!

  46. Matt_Writes June 21, 2010 at 12:33 am #

    Wow..I love peanut butter! 🙂

  47. Kitti June 21, 2010 at 5:37 am #

    I’ve never ate peanut butter yet, but someone said that it tastes like nothing, it’s not sweet and salty neither. What’s the truth? Could anyone tell me? 🙂

    • Antonia June 21, 2010 at 11:03 am #

      It takes like peanutty goodness in a jar. Like, mashed peanuts with a sprinkle of love in every spoon.

      No, really, I love peanut butter. You can get diff flavors. For instance Peanut Butter and Co sells chocolate peanut butter. Soooo good.

  48. Jeanne June 21, 2010 at 7:03 am #

    Go instead go over to P.J.Clarke’s and get a cheeseburger with bernaise sauce and fries…..heaven on earth. Now you have me wanting to drive to New York, thank you!

  49. morgane June 21, 2010 at 7:21 am #

    hey Jorge i m french. my english is bad lol je te trouve genial tu es un acteur vrement brillant et j’espere te revoir bien dans des film ou meme une serie.
    You are brilliant. I you curtain loop do not change especially I like you
    Morgane nord a France

  50. DivaJean June 21, 2010 at 8:03 am #

    I’ve never been to this place before, but I know I saw it on some television foodie show.

    My favorite peanut butter sandwich is something my sister and I invented called a “whizzer.” It’s peanut butter and cheeze whiz on white bread. It has the taste combination of those peanut butter on cheese cracker thingies, but a different texture because of the soft bread and soother peanut butter/cheeze whiz combo. LOVE it!

  51. Kjell June 21, 2010 at 1:42 pm #

    A friend of mine sent me Reese´s peanut butter cups (which aren´t available in Germany here – boooo). They are the shit. I will have to order a truckload next time. Btw. that store looks like paradise to me. Definetly a place worth visiting. Peanut butter… mmmh. 🙂

  52. Magnus June 21, 2010 at 8:46 pm #

    The fluffernutter shake sounds tasty! I had a yummy shake at a great burger/shake place called “Flip” while in Atlanta- toasted marshmallow & Nutella..mmm…highly recommended. They also have a foie gras shake…it just didn’t sound as good.

    (I made one at home too- take some mini marshmallows, put them in a foil lined pan, broil for 2 min, mix with vanilla ice cream, some milk, and a couple of spoonfuls of nutella…it makes everything better.)

  53. Jules June 22, 2010 at 3:02 am #

    I moved away from NYC before they opened that place up. Makes me sad because I adore peanut butter. 😦

  54. Jules June 22, 2010 at 3:03 am #

    Oh, and you caused a “but” of a stir. *giggle*

  55. Ann MacKay June 22, 2010 at 4:08 am #

    My doctor hates peanut butter. Apparently it’s the bane of his existence. That’s why I don’t tell him I have one slice of peanut butter toast every morning and have for years. I’ve tried other things but nothing goes as well with a cup of tea.

  56. C June 22, 2010 at 5:35 am #

    I go there all the time! One of my top 5 places in the city. I always get the fluffernutter sandwich. So delicious!

  57. brandy June 22, 2010 at 7:53 am #

    I currently have several types of their pb! I’ve never been to NYC but this place has been on my list of to-dos forever.

    Only in NYC could a place exist that specialises in pb sammies.

    I actually have one for lunch today, pb and almond butter. I’m 33 and bringing PB sammies to the office.

  58. Kawika June 22, 2010 at 9:07 am #

    DUDE…thanks Jorge, all this postings about peanut butter!!! Now i just got it all over the key board!!!

  59. Carl June 22, 2010 at 11:33 am #

    I swear… you and Clooney can cause a stir anywhere.

  60. raie June 22, 2010 at 3:57 pm #

    The shake sounds amazing, thanks for the heads up!

  61. James Hernandez June 22, 2010 at 4:26 pm #


    Make mine a Bologna and rye with extra pickle, and hold the peanut butter.

  62. AbleApe June 23, 2010 at 5:13 am #

    I think I’ve seen Cash Cab pass that place!

  63. Dee June 23, 2010 at 6:15 am #

    Oh, that lunch looks soo good : P

    I LOVE LOVE LOVE peanut butter!

  64. Andrew r. June 23, 2010 at 8:13 am #

    That’s one of my favorite restaurants! Nice! I recommend the Peanut Butter/Nutella with a vanilla shake!

  65. Tiffany Noélli June 23, 2010 at 6:45 pm #

    Hummmmmm!!!! delightful, made me want to prove here! :p

  66. Patsy June 23, 2010 at 9:56 pm #

    Their cinnamon-raisin flavor is my absolute favorite. 🙂

  67. moon June 27, 2010 at 9:42 am #

    Ooo, great-I’m always looking for new places to go. Next time you’re in town try the Chat n’ Chew by Union Square, it’s one of my favorites. The shake and the sweet potato fries there are soooo good!

  68. エリカ July 4, 2010 at 9:43 am #

    I love peanut butter!!! =)

    Nice blog!!

  69. markam July 9, 2010 at 10:06 pm #

    I’ve never tried peanut butter, but after seeing that sandwich, I have to.

  70. jeff July 15, 2010 at 9:49 am #

    That’s me in black in the foreground of the second photo. My wife and I are longtime pals of Jorge so we got together that day to do some strolling in NY. I love PB&Co. I had the PB&J shake that day. In a strange way, I’m kinda happy they haven’t expanded the restaurant concept into malls, airports, etc. Having the single location in the village makes it just that much more special. The ‘Mighty Maple’ PB is ridiculously amazing.

  71. Tara July 18, 2010 at 6:59 pm #

    Sorry for causing a stir, I was part of the mob that approached you outside PB & Co.

    Thanks for being so nice and taking pictures with us!

    I recommend the Death by Peanut Butter dessert 🙂

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